Two Words that Make People Respond

Medicare recently published an interesting study linking public reaction to television broadcasts—after TV news outlets included a report on the flu season in their programming, there was an 8% hike in immunizations immediately following the story.
They also discovered that there was a much higher increase in immunization when two certain words were used in the [...]

The Psychology of a Deal

According to a Roper Starch poll, 7 out of 10 adults surveyed say they feel satisfied, even excited, when they get a really good deal.
Everyone is looking for a deal. Psychologically, getting a deal makes it easier for a buyer to give themselves permission to take the plunge. Buyers are persuaded first by [...]

How to Create the Perfect Video Script

Creating the Perfect Video Script
Behind each attention-grabbing video there was a strategy at its core. A good video pitch will emotionally connect with the viewer—making them want to hear more about what you have to say.
There are some easy steps you can take to make sure your message connects emotionally with your viewers. I will [...]

The Enemy of the Entrepreneur – Following the Herd

As an entrepreneur, you have two voices whispering inside your ears …
“The Inspiration Voice” and the “Follow the Herd Voice.”

One will lead you to success; the other, many times, will lead you to wasted time and disappointment.

Content Obesity

Information is like food. A good meal is one that is served in reasonably-sized portions, with tasty ingredients from several food groups. It leaves you satisfied but not stuffed. Unfortunately, in this new age of social media it’s become information overload. The new age of marketing is all about figuring out who can dish out the best meal, having the people coming back for more and more.