I’ve always been fascinated by the topic of psychology – how the mind works, how people respond, and what motivates them to do the things they do.
There is an incredible power that words have when put onto paper. Words have the power to cause the reader to feel fear, get excited, cause action, [...]
I first learned the incredible power of a well-crafted press release while running a Silicon Valley PR Firm during the Dotcom days. My specialty was introducing first-of-its-kind consumer electronics to the world, with the goal of getting as much publicity as possible—and I was very good at it.
I could get my clients’ products featured and [...]