Sneaky Sales Tricks

I love listening to sales pitches on TV and Radio. It’s fun to be able to identify exactly what type of persuasive strategy the product marketer is using to get their listeners to bite. It amazes me that they work, but they do—most people are very easy to persuade.
Here are three that stand out [...]

Going with the Flow

Every copywriter knows the feeling … You spend hours creating a written masterpiece for your client… You work your tail off making sure it has all the important ingredients to persuade, trigger and cause their readers to respond … You succeed and your client is delighted. You hand it off, and everyone is happy… and [...]