WSJ Best Seller Award!
I am excited to announce that my book Eastern Inferno has made the
Wall Street Journal’s Best-Selling Books List! Wall Street Journal Best Selling Books
Eastern Inferno presents the remarkable personal journals of a German soldier (my grandfather) who participated in Operation Barbarossa and subsequent battles on the Eastern Front, revealing the [...]
The most effective and powerful training ground for becoming a savvy, skilled copywriter is working in the “fundraising” world—as nothing requires greater skills of persuasion, emotional connection and hitting the psychological triggers than writing effective fundraising letters.
I love listening to sales pitches on TV and Radio. It’s fun to be able to identify exactly what type of persuasive strategy the product marketer is using to get their listeners to bite. It amazes me that they work, but they do—most people are very easy to persuade.
Here are three that stand out [...]
Every copywriter knows the feeling … You spend hours creating a written masterpiece for your client… You work your tail off making sure it has all the important ingredients to persuade, trigger and cause their readers to respond … You succeed and your client is delighted. You hand it off, and everyone is happy… and [...]
I’ve always been fascinated by the topic of psychology – how the mind works, how people respond, and what motivates them to do the things they do.
There is an incredible power that words have when put onto paper. Words have the power to cause the reader to feel fear, get excited, cause action, [...]
I first learned the incredible power of a well-crafted press release while running a Silicon Valley PR Firm during the Dotcom days. My specialty was introducing first-of-its-kind consumer electronics to the world, with the goal of getting as much publicity as possible—and I was very good at it.
I could get my clients’ products featured and [...]
Medicare recently published an interesting study linking public reaction to television broadcasts—after TV news outlets included a report on the flu season in their programming, there was an 8% hike in immunizations immediately following the story.
They also discovered that there was a much higher increase in immunization when two certain words were used in the [...]
According to a Roper Starch poll, 7 out of 10 adults surveyed say they feel satisfied, even excited, when they get a really good deal.
Everyone is looking for a deal. Psychologically, getting a deal makes it easier for a buyer to give themselves permission to take the plunge. Buyers are persuaded first by [...]
Creating the Perfect Video Script
Behind each attention-grabbing video there was a strategy at its core. A good video pitch will emotionally connect with the viewer—making them want to hear more about what you have to say.
There are some easy steps you can take to make sure your message connects emotionally with your viewers. I will [...]
As an entrepreneur, you have two voices whispering inside your ears …
“The Inspiration Voice” and the “Follow the Herd Voice.”
One will lead you to success; the other, many times, will lead you to wasted time and disappointment.